Chambal Fertilizer Case Study - Insightogram
Success Story

Comprehensive Data Engineering Solutions for Chambal Fertilizer

Automating KPI Reporting & Inventory Insights with SAP + Power BI. A complete digital transformation for an Indian Chemical Giant.

Client
Chambal Fertilizer
Industry
Manufacturing
Category
Business Intelligence
Background

Client Overview

A leading Chemicals and Fertilizers giant relied heavily on manual daily reporting for its operations team. Every morning, analysts downloaded raw data from SAP, manually calculated KPIs in Excel, and circulated static reports to stakeholders — a time-consuming process that often delayed decision-making.
The Problem

The Challenge

The repetitive process not only consumed analyst bandwidth but also led to delayed visibility into daily and monthly performance.

01

Manual Data Extraction

Multiple SAP extracts had to be manually downloaded and merged every day, creating a bottleneck at the start of every shift.

02

Excel Dependency

KPI calculations (such as stock coverage, order backlog, and consumption trends) were done in Excel, taking several hours.

03

Limited Historical View

Reports were static and lacked historical comparisons or trend analysis, limiting strategic insights.

04

Data Integrity Issues

Errors and version mismatches frequently occurred when multiple stakeholders edited the same files.

They needed a comprehensive data intelligence solution to automate the entire pipeline, from extraction to visualization.
Our Approach

The Solution

Insightogram designed a seamless system combining web scraping, data processing, and visualization.

1

SAP Table Optimization

  • Created in-system calculated tables to generate KPIs directly at the source, minimizing post-processing needs.
  • Optimized data queries to reduce load on the production server.
2

Automated Data Export

  • Scheduled daily SAP data exports to a central SQL database.
  • Eliminated manual file handling and potential human error during data transfer.
3

Power BI Integration

  • Linked Power BI for automated data refresh, ensuring reports are always up-to-date.
  • Established a single source of truth for all stakeholders.
4

Interactive Dashboards

  • Built dynamic dashboards for daily operations and inventory analysis.
  • Enabled deep-dive capabilities with drill-downs by plant, SKU, and region.
Results

The Outcome

The transformation delivered immediate operational efficiency and clarity:

95%
Reduction in manual effort (3 hours to 10 mins)
100%
Accuracy in KPI calculation via SAP logic
Real-time
Visibility into historical trends
Faster
Decision-making for morning operations
Technology

Tools & Technologies

SAP

SAP

Core ERP & Data Source

SQL

SQL Database

Centralized Data Storage

PBI

Power BI

Advanced Visualization

ETL

ETL

Automated Data Pipeline

Impact

Conclusion

By transforming manual spreadsheets into a fully automated, insight-driven reporting system, the client achieved consistent data accuracy, increased analyst productivity, and a data-driven decision culture across teams.

“Earlier, our team spent hours each morning preparing the same report. Now we open Power BI and instantly see accurate, updated KPIs. It has completely changed the way we start our day.”